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Product

Discovery Practitioner

Learn to uncover and validate opportunities for developing products and services using research and experiments.

Upcoming workshops dates:

September 27 - 29, 2023

Why

Product Discovery?

The unpredictability of the future, business uncertainty, and the constant need to answer the question "What should we build now to deliver maximum value to users and the business?" necessitate an approach, techniques, and tools that allow us to engage in a continuous cycle of learning, ideation, and validation.

Product Discovery provides answers in the form of inspiration, best practices, techniques, and tools that enable product, design, and research teams to work together for the success of products and business. It's the missing link and the fuel for teams working on building innovative digital products and services.

Today, you can discover it together with us!

These workshops are perfect for:

Product team leaders and members

eveloping new and existing digital products or services.

Designers

seeking to adopt a product-oriented approach to crafting valuable products and services.

Startupers and innovators

striving to keep their company consistently competitive in the market.

Why

should you participate?

  • Online training
  • Product Discovery Practitioner Certificate
  • Latest knowledge in product development
  • Templates, calculators, checklists for use in your projects
  • Essence of dozens of books, hundreds of articles on product and service development
  • Tips for every technique and framework
  • Q&A dedicated to your challenges
  • Adaptable process and know-how
  • Practical exercises

What do you gain

from participating in the best Product Discovery workshops??

Understand the entire Discovery process

ou will learn and understand the approach, process, and techniques of Product Discovery that will help you build valuable products and services in an agile way.

Learn to build a discovery team

You will learn how to build a full-fledged discovery team and an organizational culture focused on discovery.

Learn workshop methods

You will learn proven workshop and research methods that will help you understand the problem you want to solve and for whom before you start thinking about the solution itself.

Learn to combine research and experiments with business

We will show you how to combine research and experimental activities with the current business goals of your company/product.

Learn through Case Studies

We will provide you with inspiring and practical knowledge based on interesting case studies and various research and validation techniques.

Receive practical tools for work

We will provide you with practical tools, canvases, and inspire you with good practices that will help you at every stage of Product Discovery.

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This is

how the workshops look

Our workshops are a mix of short-form knowledge presentation (20%) combined with discussion, as well as workshop exercises (80%) in various interactive forms.

2 days, 9AM - 2PM

Zoom

Miro

Zobacz, co o nas m贸wi膮

Ponad 1000 zadowolonych absolwent贸w

Udzia艂 w warsztatach to jedno z najlepszych do艣wiadcze艅 edukacyjnych, w jakich bra艂am kiedykolwiek udzia艂. Ogrom wiedzy, nacisk na praktyk臋 i wymian臋 do艣wiadcze艅 ze specjalistami z r贸偶nych bran偶 i na r贸偶nym etapie kariery.

Ania Kaliska

Junior UX Researcher | Allegro

Warsztaty Product Discovery Pro to idealna opcja, 偶eby pozna膰 tajniki procesu odkrywania. 2 dni mocno praktycznej wiedzy, wachlarz metod discovery i ogromna dawka motywacji do dzia艂ania!

Marta Konieczna

Product Designerka | Tonik

Warsztaty - petarda! Panowie przygotowali pigu艂k臋 doskonale usystematyzowanej wiedzy, popartej historiami w艂asnych do艣wiadcze艅. Ca艂o艣膰 podana przyst臋pnie, z dba艂o艣ci膮 o konkrety i narz臋dzia, kt贸re pozwalaj膮 zdobyt膮 wiedz臋 b艂yskawicznie przenie艣膰 na grunt praktyczny.

Justyna Izydorczyk

Strateg | Imagine

Prowadz膮cy

Swoim do艣wiadczeniem podziel膮 si臋:

Micha艂 Reda

Do艣wiadczony Product and Growth Manager. Trener i ewangelizator obszaru Product Discovery w Polsce. Ma na koncie kilkana艣cie wypuszczonych produkt贸w. W przesz艂o艣ci pe艂ni艂 takie role jak Head of R&D, Head of Growth czy Dyrektora marketingu i rozwoju produkt贸w w r贸偶norodnych organizacjach.

Kamil Cupial

Produktowy generalista. 聽Odpowiada艂 za rozw贸j m.in. projekt贸w web3 oraz produkt贸w z bran偶y ClimateTech /ImpactTech. W swoim portfolio ma projekty realizowane zar贸wno we wsp贸艂pracy z du偶ymi firmami (Google, Ailleron), jak i typowymi start-upami: edward.ai, dizply.com, confly.pl i inne. Absolwent UJ, wyk艂adowca (WSB Gda艅sk) i autor (kamilcupial.online, onthinking.live, medium.com, quora.com).

Agenda

What's Our Itinerary?

Introduction to Continuous Product Discovery

  • PREWORK: Familiarization with pre-workshop video materials on the fundamentals of working in the Continuous Product Discovery process.
  • Cultivating the mindset of discovery and value delivery for customers and users
  • Workshop: Develop your own thinking and working principles in the product development process.

Framework for Working in Continuous Product Discovery

  • Structuring work in the process using the Opportunity-Solution Tree
  • Workshop: Practice structuring the Opportunity-Solution Tree using a product team case study.

Forming the Team and Designing the Work Plan

  • Product Discovery Canvas 鈥 a tool for efficiently starting work in the Product Discovery process
  • Decisions made during the Discovery work
  • Work process planning 鈥 how to plan the team's initial weeks of work
  • Workshop: Develop team assumptions using the Product Discovery Canvas tool.
  • Workshop: Create a work plan for Discovery for the first 6 weeks of activities.

Strategic Foundations of Continuous Product Discovery

  • Anatomy of good product goals 鈥 how to translate business goals into outcome-based product goals.
  • Workshop: Evaluate the quality of proposed goals and transform business goals into product outcomes essential for the process.

Problem Space 鈥 Exploring the Problem Space

  • Desk research and visualization of knowledge at the start of the process
  • Tools for mapping existing knowledge: Value Proposition Canvas, Lean Canvas, Empathy Map, Jobs To Be Done, Customer Journey Map
  • Product Opportunities 鈥 identifying opportunities for product development
  • Overview of popular research methods for discovering and deepening opportunities
  • Deep Dive: Discovering and deepening opportunities using in-depth individual interviewsAsking effective research questions
  • Zadawanie dobrych pyta艅 badawczych
  • Wizualizacja zebranej w badaniach wiedzy o u偶ytkownikach
  • Warsztatowo: Ocenisz szanse produktowe i podzielisz je na gotowe do ideacji i wymagaj膮ce pog艂臋bienia na bazie case study zespo艂u produktowego
  • Warsztatowo: Z zespo艂em wybierzesz szanse do pog艂臋bienia z pomoc膮 aktywno艣ci badawczych i zbudujesz drzewo Opportunity Solution Tree
  • Warsztatowo: Zaplanujesz badawczy 鈥渟print 0鈥 z wykorzystaniem wybranych metod
  • Warsztatowo: Zaprojektujesz pytania do pog艂臋bionego wywiadu z u偶ytkownikiem

Solution Space 鈥 ideacja i testowania pomys艂贸w produktowych

  • Podejmowanie decyzji w procesie Discovery 鈥 wybieranie szans gotowych do ideacji pomys艂贸w
  • Metody ideacyjne do wykorzystania z zespo艂em
  • Za艂o偶enia produktowe 鈥 rozbijamy pomys艂y produktowe na czynniki pierwsze
  • Obszary weryfikacji za艂o偶e艅 produktowych 鈥 warto艣膰 dla u偶ytkownika, wykonalno艣膰 i op艂acalno艣膰 biznesowa
  • Planowanie aktywno艣ci walidacyjnych w procesie Product Discovery
  • Przegl膮d najwa偶niejszych technik walidacji
  • Warsztatowo: Wypracujesz swoje pomys艂y produktowe do wybranej szansy na bazie przygotowanego case-study
  • Warsztatowo: Rozbijesz wybrany pomys艂 produktowy na gotowe do testowania za艂o偶enia
  • Warsztatowo: Wybierzesz za艂o偶enia do test贸w i zaplanujesz eksperymenty dobieraj膮c do za艂o偶e艅 odpowiednie techniki walidacyjne

Additionally

What do you gain?

You will receive a workshop completion certificate confirming your skills in the field of Product Discovery.

You will gain access to communication channels where you will have the opportunity to consult your work with us.

You will receive an overview of practical books, guides, and workshop materials that will help implement Product Discovery in your organization. You will have access to various resources, including the complete workshop Miro board.

You will receive a workshop completion certificate confirming your skills in the field of Product Discovery.

We work with the best:

8 out of 10 clients come back to us for more 馃挭

We're Waiting for You!

Reserve your spot below.
If reserving more than 1 spot, please contact us 鈥 we'll prepare a special offer for you!

Single ticket for a 3-day Open Workshop
Sessions held daily from 9:00 AM to 2:00 PM

2400 PLN net

2952 z艂 gross

  • Access to the 3-day online workshop
  • Participation certificate in English
  • Dedicated 1-hour consultation with trainers
  • Access to the closed community on Circle
  • All workshop materials including the Miro workshop board

KIEDY

FORMU艁A:

DO艁膭CZ:

2023-12-18

-

2023-12-20

Online

2024-01-22

-

2024-01-24

Online

2024-03-04

-

2024-03-06

Online

If you require a proforma invoice, please fill out the form.
If you're interested in a discount for multiple participants, reach out to us at contact@productpro.pl.

Product Pro sp. z o.o.

ul. Anny Jagiellonki 42/14
80-034 Gda艅sk

NIP: 5833443540
REGON: 52099224600000

730-029-649
hello@productpro.pl