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Product

Discovery Practitioner

Learn to uncover and validate opportunities for developing products and services using research and experiments.

Upcoming workshops dates:

September 27 - 29, 2023

Why

Product Discovery?

The unpredictability of the future, business uncertainty, and the constant need to answer the question "What should we build now to deliver maximum value to users and the business?" necessitate an approach, techniques, and tools that allow us to engage in a continuous cycle of learning, ideation, and validation.

Product Discovery provides answers in the form of inspiration, best practices, techniques, and tools that enable product, design, and research teams to work together for the success of products and business. It's the missing link and the fuel for teams working on building innovative digital products and services.

Today, you can discover it together with us!

These workshops are perfect for:

Product team leaders and members

eveloping new and existing digital products or services.

Designers

seeking to adopt a product-oriented approach to crafting valuable products and services.

Startupers and innovators

striving to keep their company consistently competitive in the market.

Why

should you participate?

  • Online training
  • Product Discovery Practitioner Certificate
  • Latest knowledge in product development
  • Templates, calculators, checklists for use in your projects
  • Essence of dozens of books, hundreds of articles on product and service development
  • Tips for every technique and framework
  • Q&A dedicated to your challenges
  • Adaptable process and know-how
  • Practical exercises

What do you gain

from participating in the best Product Discovery workshops??

Understand the entire Discovery process

ou will learn and understand the approach, process, and techniques of Product Discovery that will help you build valuable products and services in an agile way.

Learn to build a discovery team

You will learn how to build a full-fledged discovery team and an organizational culture focused on discovery.

Learn workshop methods

You will learn proven workshop and research methods that will help you understand the problem you want to solve and for whom before you start thinking about the solution itself.

Learn to combine research and experiments with business

We will show you how to combine research and experimental activities with the current business goals of your company/product.

Learn through Case Studies

We will provide you with inspiring and practical knowledge based on interesting case studies and various research and validation techniques.

Receive practical tools for work

We will provide you with practical tools, canvases, and inspire you with good practices that will help you at every stage of Product Discovery.

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This is

how the workshops look

Our workshops are a mix of short-form knowledge presentation (20%) combined with discussion, as well as workshop exercises (80%) in various interactive forms.

2 days, 9AM - 2PM

Zoom

Miro

Zobacz, co o nas mówią

Ponad 1000 zadowolonych absolwentów

Udział w warsztatach to jedno z najlepszych doświadczeń edukacyjnych, w jakich brałam kiedykolwiek udział. Ogrom wiedzy, nacisk na praktykę i wymianę doświadczeń ze specjalistami z różnych branż i na różnym etapie kariery.

Ania Kaliska

Junior UX Researcher | Allegro

Warsztaty Product Discovery Pro to idealna opcja, żeby poznać tajniki procesu odkrywania. 2 dni mocno praktycznej wiedzy, wachlarz metod discovery i ogromna dawka motywacji do działania!

Marta Konieczna

Product Designerka | Tonik

Warsztaty - petarda! Panowie przygotowali pigułkę doskonale usystematyzowanej wiedzy, popartej historiami własnych doświadczeń. Całość podana przystępnie, z dbałością o konkrety i narzędzia, które pozwalają zdobytą wiedzę błyskawicznie przenieść na grunt praktyczny.

Justyna Izydorczyk

Strateg | Imagine

Prowadzący

Swoim doświadczeniem podzielą się:

Michał Reda

Doświadczony Product and Growth Manager. Trener i ewangelizator obszaru Product Discovery w Polsce. Ma na koncie kilkanaście wypuszczonych produktów. W przeszłości pełnił takie role jak Head of R&D, Head of Growth czy Dyrektora marketingu i rozwoju produktów w różnorodnych organizacjach.

Kamil Cupial

Produktowy generalista.  Odpowiadał za rozwój m.in. projektów web3 oraz produktów z branży ClimateTech /ImpactTech. W swoim portfolio ma projekty realizowane zarówno we współpracy z dużymi firmami (Google, Ailleron), jak i typowymi start-upami: edward.ai, dizply.com, confly.pl i inne. Absolwent UJ, wykładowca (WSB Gdańsk) i autor (kamilcupial.online, onthinking.live, medium.com, quora.com).

Agenda

What's Our Itinerary?

Introduction to Continuous Product Discovery

  • PREWORK: Familiarization with pre-workshop video materials on the fundamentals of working in the Continuous Product Discovery process.
  • Cultivating the mindset of discovery and value delivery for customers and users
  • Workshop: Develop your own thinking and working principles in the product development process.

Framework for Working in Continuous Product Discovery

  • Structuring work in the process using the Opportunity-Solution Tree
  • Workshop: Practice structuring the Opportunity-Solution Tree using a product team case study.

Forming the Team and Designing the Work Plan

  • Product Discovery Canvas – a tool for efficiently starting work in the Product Discovery process
  • Decisions made during the Discovery work
  • Work process planning – how to plan the team's initial weeks of work
  • Workshop: Develop team assumptions using the Product Discovery Canvas tool.
  • Workshop: Create a work plan for Discovery for the first 6 weeks of activities.

Strategic Foundations of Continuous Product Discovery

  • Anatomy of good product goals – how to translate business goals into outcome-based product goals.
  • Workshop: Evaluate the quality of proposed goals and transform business goals into product outcomes essential for the process.

Problem Space – Exploring the Problem Space

  • Desk research and visualization of knowledge at the start of the process
  • Tools for mapping existing knowledge: Value Proposition Canvas, Lean Canvas, Empathy Map, Jobs To Be Done, Customer Journey Map
  • Product Opportunities – identifying opportunities for product development
  • Overview of popular research methods for discovering and deepening opportunities
  • Deep Dive: Discovering and deepening opportunities using in-depth individual interviewsAsking effective research questions
  • Zadawanie dobrych pytań badawczych
  • Wizualizacja zebranej w badaniach wiedzy o użytkownikach
  • Warsztatowo: Ocenisz szanse produktowe i podzielisz je na gotowe do ideacji i wymagające pogłębienia na bazie case study zespołu produktowego
  • Warsztatowo: Z zespołem wybierzesz szanse do pogłębienia z pomocą aktywności badawczych i zbudujesz drzewo Opportunity Solution Tree
  • Warsztatowo: Zaplanujesz badawczy “sprint 0” z wykorzystaniem wybranych metod
  • Warsztatowo: Zaprojektujesz pytania do pogłębionego wywiadu z użytkownikiem

Solution Space – ideacja i testowania pomysłów produktowych

  • Podejmowanie decyzji w procesie Discovery – wybieranie szans gotowych do ideacji pomysłów
  • Metody ideacyjne do wykorzystania z zespołem
  • Założenia produktowe – rozbijamy pomysły produktowe na czynniki pierwsze
  • Obszary weryfikacji założeń produktowych – wartość dla użytkownika, wykonalność i opłacalność biznesowa
  • Planowanie aktywności walidacyjnych w procesie Product Discovery
  • Przegląd najważniejszych technik walidacji
  • Warsztatowo: Wypracujesz swoje pomysły produktowe do wybranej szansy na bazie przygotowanego case-study
  • Warsztatowo: Rozbijesz wybrany pomysł produktowy na gotowe do testowania założenia
  • Warsztatowo: Wybierzesz założenia do testów i zaplanujesz eksperymenty dobierając do założeń odpowiednie techniki walidacyjne

Additionally

What do you gain?

You will receive a workshop completion certificate confirming your skills in the field of Product Discovery.

You will gain access to communication channels where you will have the opportunity to consult your work with us.

You will receive an overview of practical books, guides, and workshop materials that will help implement Product Discovery in your organization. You will have access to various resources, including the complete workshop Miro board.

You will receive a workshop completion certificate confirming your skills in the field of Product Discovery.

We work with the best:

8 out of 10 clients come back to us for more 💪

We're Waiting for You!

Reserve your spot below.
If reserving more than 1 spot, please contact us – we'll prepare a special offer for you!

Single ticket for a 3-day Open Workshop
Sessions held daily from 9:00 AM to 2:00 PM

2400 PLN net

2952 zł gross

  • Access to the 3-day online workshop
  • Participation certificate in English
  • Dedicated 1-hour consultation with trainers
  • Access to the closed community on Circle
  • All workshop materials including the Miro workshop board

KIEDY

FORMUŁA:

DOŁĄCZ:

2023-12-18

-

2023-12-20

Online

2024-01-22

-

2024-01-24

Online

2024-03-04

-

2024-03-06

Online

If you require a proforma invoice, please fill out the form.
If you're interested in a discount for multiple participants, reach out to us at contact@productpro.pl.

Product Pro sp. z o.o.

ul. Anny Jagiellonki 42/14
80-034 Gdańsk

NIP: 5833443540
REGON: 52099224600000

730-029-649
hello@productpro.pl