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Product

Strategy Practitioner

Create, Communicate, and Manage Product Strategy like a PRO

Upcoming Workshop Dates:

September 27 - 29, 2023

Why

Product Strategy Practitioner?

Build a Strong Foundation for Creating Bulletproof Digital Products with Product Strategy.

Product development is a complex and challenging process that usually involves multiple teams and stakeholders. You can approach it ad-hoc and work without a plan, or you can develop your product based on a strategy that serves as a unique roadmap and approach in areas like feature development, growth management, or expanding value propositions.

Our workshops provide answers in the form of inspiration, best practices, techniques, and tools that empower leaders and teams to develop products based on an agile strategy. This strategy increases the chances of achieving outstanding results and building strong competitive advantages.

These workshops are perfect for:

Product team leaders and members

developing new and existing digital products or services.

Designers

seeking to adopt a product-oriented approach to crafting valuable products and services.

Startupers and innovators

striving to keep their company consistently competitive in the market.

These workshops are perfect for:

Product team leaders and members

eveloping new and existing digital products or services.

Designers

seeking to adopt a product-oriented approach to crafting valuable products and services.

Startupers and innovators

striving to keep their company consistently competitive in the market.

Why

should you participate?

During our three-day workshops, we will dive deep beneath the surface of apparent topics to genuinely support your daily work in creating, communicating, and managing your adopted product strategy!

  • You will learn how to create and manage a product development strategy that tangibly supports product teams' work.
  • You will gain insights into practical design tools and communication strategies within the organization.
  • You will deepen and organize your knowledge about individual elements such as vision, strategy and its content, and team goals.
  • You will work based on your own product or a selected case study (both B2B and B2C).

What Do You Gain by Participating

in the TOP Strategic Workshops in Poland?

You will understand how to design a Product Strategy and why it's worth doing.

You'll get to know intriguing examples and work on real Case Studies.

You'll collaborate in multidisciplinary teams with individuals building products in diverse contexts and organizations.

You'll receive a Playbook for working on Strategy in the form of a Miro board and supplementary materials.

We'll invite you to our Circle community so you can continue your learning.

You'll earn the Product Strategy Practitioner certificate.

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Zobacz, co o nas mówią

Ponad 1000 zadowolonych absolwentów

Udział w warsztatach to jedno z najlepszych doświadczeń edukacyjnych, w jakich brałam kiedykolwiek udział. Ogrom wiedzy, nacisk na praktykę i wymianę doświadczeń ze specjalistami z różnych branż i na różnym etapie kariery.

Ania Kaliska

Junior UX Researcher | Allegro

Warsztaty Product Discovery Pro to idealna opcja, żeby poznać tajniki procesu odkrywania. 2 dni mocno praktycznej wiedzy, wachlarz metod discovery i ogromna dawka motywacji do działania!

Marta Konieczna

Product Designerka | Tonik

Warsztaty - petarda! Panowie przygotowali pigułkę doskonale usystematyzowanej wiedzy, popartej historiami własnych doświadczeń. Całość podana przystępnie, z dbałością o konkrety i narzędzia, które pozwalają zdobytą wiedzę błyskawicznie przenieść na grunt praktyczny.

Justyna Izydorczyk

Strateg | Imagine

Facilitators

Sharing Their Expertise

Michał Reda

Experienced Product and Growth Manager. Trainer and advocate in the realm of Product Discovery in Poland. Boasts a portfolio of several launched products. Past roles include Head of R&D, Head of Growth, and Director of Marketing and Product Development in diverse organizations.

Michał Reda

Doświadczony Product and Growth Manager. Trener i ewangelizator obszaru Product Discovery w Polsce. Ma na koncie kilkanaście wypuszczonych produktów. W przeszłości pełnił takie role jak Head of R&D, Head of Growth czy Dyrektora marketingu i rozwoju produktów w różnorodnych organizacjach.

Facilitators

Sharing Their Expertise

Michał Reda

Experienced Product and Growth Manager. Trainer and advocate in the realm of Product Discovery in Poland. Boasts a portfolio of several launched products. Past roles include Head of R&D, Head of Growth, and Director of Marketing and Product Development in diverse organizations.

Michał Reda

Doświadczony Product and Growth Manager. Trener i ewangelizator obszaru Product Discovery w Polsce. Ma na koncie kilkanaście wypuszczonych produktów. W przeszłości pełnił takie role jak Head of R&D, Head of Growth czy Dyrektora marketingu i rozwoju produktów w różnorodnych organizacjach.

Agenda

What's Our Itinerary?

Introduction to Product Strategy

  • The Role of Strategy in the Product Development Process – What, How, and Why?
  • Creating a Strategy Process – Who's Responsible? And How Do We Approach It?
  • Designing Product Vision. Crafting an Authentic and Inspiring Vision – 3 Meaningful Approaches.
  • Insights, Hypotheses, and Learning – How Do We Work on Product Strategy Development?

Designing and Communicating Product Strategy – Universal Tools for Managers and Leaders

  • Product Principles – How to Create Principles that Aid Decision-Making Aligned with Strategy and Our DNA.
  • Market Positioning – Your Product is Also a Brand – Leverage It!
  • Focus and Team Work Allocation – Prioritizing Key Areas of Product Development (When We Have One or Multiple Product Teams)
  • Searching and Choosing Strategic Directions for Market-Winning Product Development (DHM Exercise)
  • Strategic Domain – Metrics – Tactics – Creating a Strategic Plan with the SMT Framework
  • Managing Strategy Using SWOT – A Classic Worth Remembering.

Implementing and Coordinating Strategy for Product Teams

  • Product Roadmap – Presenting How We Execute Strategy in an Agile Work Context.
  • Setting Strategic Goals for Product Teams – Reviewing Approaches (Goals, Outcomes, OKRs).

Strategic Development of Product Functions and Features

  • Introduction to the Strategic Development of Product Functions (Product vs Features)
  • Product Metrics vs Metrics for Specific Features
  • Feature Map – How to Step-by-Step Build and Develop Features that Deliver Value and Facilitate Ongoing Team Learning
  • TARS Framework (by Reforge) in Action – How to Measure the Health of Features in the Product?
  • Working on the Adoption of New Features – Overview of Approaches
  • Working on the Retention of New Features – Overview of Approaches
  • Working on Optimizing Satisfaction with Features – Overview of Approaches
  • Strategy for Developing New Features – How to Approach This Strategically?

Feedback Session for Strategies Created by Participants + Summary

  • Workshop Conclusion
  • Distribution of Materials and Certificates

Additionally,

What Extra Benefits You Gain

You will receive a workshop completion certificate confirming your skills in Product Analytics.

You will gain access to communication channels where you can consult your work on Analytics with us.

You will receive a compilation of practical books, guides, and workshop materials to aid the implementation of Product Analytics in your organization. This includes the complete Miro workshop board at your disposal.

You will receive a workshop completion certificate confirming your skills in Product Analytics.

Additionally,

What Extra Benefits You Gain

You will receive a workshop completion certificate confirming your skills in Product Analytics.

You will gain access to communication channels where you can consult your work on Analytics with us.

You will receive a compilation of practical books, guides, and workshop materials to aid the implementation of Product Analytics in your organization. This includes the complete Miro workshop board at your disposal.

You will receive a workshop completion certificate confirming your skills in Product Analytics.

We're Waiting for You!

Reserve your spot below.
If reserving more than 1 spot, please contact us – we'll prepare a special offer for you!

Single ticket for a 3-day Open Workshop
Sessions held daily from 9:00 AM to 1:00 PM

2400 PLN net

2952 PLN gross

  • Access to the 3-day online workshop
  • Participation certificate in English
  • Dedicated 1-hour consultation with trainers
  • Access to the closed community on Circle
  • All workshop materials including the Miro workshop board

KIEDY

FORMUŁA:

DOŁĄCZ:

2023-12-18

-

2023-12-20

Online

2024-01-22

-

2024-01-24

Online

2024-03-04

-

2024-03-06

Online

If you require a proforma invoice, please fill out the form.
If you're interested in a discount for multiple participants, reach out to us at contact@productpro.pl

Product Pro sp. z o.o.

ul. Anny Jagiellonki 42/14
80-034 Gdańsk

NIP: 5833443540
REGON: 52099224600000

730-029-649
hello@productpro.pl